Pengaruh Kualitas Layanan Aplikasi Byond Terhadap Kepuasan Nasabah di Bank Syariah Indonesia KC Panglima Sudirman Bojonegoro

Abstract

This study discusses the influence of the service quality of the Byond By BSI application on customer satisfaction at Bank Syariah Indonesia, KC Panglima Sudirman Bojonegoro. The aim of this research is to examine whether there is a significant partial effect on customer satisfaction at Bank Syariah Indonesia. A quantitative approach was used in this study, and the type of research is associative. The sample consisted of 56 respondents. Data collection was carried out using a questionnaire, while data analysis employed simple linear regression. The sampling technique used in this study was non-probability purposive sampling. Based on the test results, it can be concluded that the service quality variable has a t-count value of 9.599 with a significance value of 0.000. This significance value is smaller than x = 0.05 (5%), thus it can be concluded that Ha is accepted, which means that service quality has a significant effect on customer satisfaction. Additionally, the correlation coefficient (R) value of 0.794 indicates that the relationship between service quality and customer satisfaction is in the strong category.