Strategi Promosi dan Kualitas Layanan Pada Minat Menabung Baitul Maal wa Tamwil Nahdlotul Ulama’ Temayang

Authors

  • Adi Rizqi Khoirul Abdillah Sekolah Tinggi Ekonomi Dan Bisnis Islam Al Rosyid Bojonegoro Author
  • Endang Styawati Al-Rosyid Bojonegoro Islamic College of Economics and Business Author
  • Eka Rahayuningsih National College of Business Administration and Economics image/svg+xml Author

Keywords:

Promotional Strategy, Saving Interest, BMT, Islamic Economics

Abstract

Abstract

This study aims to determine how promotional strategies and service quality affect people’s interest in saving at BMT NU Temayang, Bojonegoro Regency. The research was motivated by the importance of effective promotion and service approaches in strengthening public trust in Islamic financial institutions, particularly amid external challenges such as fraud issues that have affected the image of other BMTs. This study employed a descriptive qualitative approach, using interviews, observations, and documentation as data collection techniques. Informants consisted of management officials and active customers of BMT NU Temayang. Data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that direct personal promotion, the use of social media, and the involvement of religious and community leaders are effective in increasing public interest in saving. Meanwhile, service quality reflected through staff friendliness, clarity of product information, and innovations such as the “pick-up savings” service and the NUT Mobile application play an essential role in building customer loyalty. However, obstacles such as low Islamic financial literacy and technical issues in digital services still require managerial attention. Overall, effective promotional strategies and high-quality services significantly contribute to public trust and interest in Islamic microfinance institutions.

 

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Published

10-11-2025

Issue

Vol. 6 No. 2 (2025): November

Section

Articles

How to Cite

Strategi Promosi dan Kualitas Layanan Pada Minat Menabung Baitul Maal wa Tamwil Nahdlotul Ulama’ Temayang. (2025). SHARF: Jurnal Ekonomi Dan Perbankan Syariah, 6(2). https://journal.stebi-alrosyid.ac.id/index.php/sharf/article/view/7

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